Informed consumers are essential to
the fair and efficient functioning of electronic communications markets. In
well-functioning markets, consumers are able to compare service plans and
pricing and switch between services. For consumers to make informed decisions,
they need to understand the price and quality of their options. Therefore, they
need to be provided with factual information on which to base their choices.
In Slovenia, consumers do not have
access to independent advice and guidance to help them make informed decisions
about communications products and services and to choose between service
providers. They even do not have access to accurate, comprehensive and up to
date pricing and service plan information provided in one place.
The Slovenian telecoms regulator (APEK)
launched a transparency portal www.komuniciraj.eu
in 2008 aimed at helping consumers to make informed decisions. The portal provided
information on pricing and service plans of service providers and network operators,
as well as a tool to compare different offers. In 2010, APEK launched a project
to renovate the transparency portal that has not been working ever since.
The relaunch of the portal has been
delayed, for unknown reasons, for more than two years. One would expect that the
delay has been related to major improvements in the functionality of the portal.
On the contrary! APEK has even removed the portal’s most important functionality
– a comparison tool. As APEK explained to Delo,
it removed the comparison functionality after consulting with service providers
and network operators who believed that it would be difficult to provide
objective comparisons in the long run. So the portal would contain only a list
of service providers and network operators and their respective offers.
The ability of consumers to make
effective choices is important for them to benefit from competition. Moreover, well-informed
consumers help shape the market and boost competition.
Since 2010, APEK has taken major
steps backward in transparency of pricing and service plans for consumers by
shutting down its transparency portal, delaying its renovation, and by removing
the portal’s most important functionality that enabled consumers to compare
different service plans and providers.
APEK’s decision to reduce market transparency is
only one of several questionable decisions that the regulator has made
recently.
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